Friday, March 07, 2008

Great value - Love!

I love the simplicity of the design, the cohesion of the Tesco branding, the company's willingness to break with convention...

...oh, who am I kidding?
In a very simple image/idea the limits to Tesco's ambitions are sharply defined.

Credit to the people at Love whose blog I sumbled upon quite by chance today. Love is a Manchester-based online/creative agency.

It made me laugh. And then think.

1 comment:

Nick Wilde said...

My first thought was that this card was real. I liked your comments about Tesco's identity. If you put all the supermarket logos together, they are surprisingly bland. Perhaps this reflects the shopping experience at some of these places. What would Bourdieu have made of the UK gift card market? On my travels I have seen very few card markets that are as advanced as this one. Am I old fashioned in liking the home made card? Perhaps Bourdieu would have succumbed to a range of Bourdieu cards. Any idea on the messages inside?