Culture jamming

I just love adbusters because I like the idea of making it difficult for consumers to 'read' ads. If they are not quite certain what is an ad and what is subverting advertising then maybe they'll questions just a little bit more. Maybe.
The thing that always strikes me about the students I meet (and I'm usually teaching them about marketing...) is their naivite - they really do believe that a brand that they know...Nike, Pepsi; the usual subjects...are better.
So I try to get them to visit adbusters..have a look.