I love the simplicity of the design, the cohesion of the Tesco branding, the company's willingness to break with convention...
...oh, who am I kidding?
In a very simple image/idea the limits to Tesco's ambitions are sharply defined.
Credit to the people at Love whose blog I sumbled upon quite by chance today. Love is a Manchester-based online/creative agency.
It made me laugh. And then think.
